About KIRINK
Imagining the future of societyand what happiness can be
KIRINK isa media platformthat showcasesWhat’s Nextfor Kirin.
Bringing moments of joy to everyday life with delicious beverages and alcohol. Offering choices for a healthy and beautiful life. Creating new value through our expertise in fermentation and biotechnology. Doing what we can for the future of healthcare, society, and the planet.
Even at this very moment, Kirin Group's new endeavors are emerging all over the world.
At KIRINK, we’ll take care to share the passions of the people involved, what inspired their initiatives, and their journey of trial and error.
To everyone who chooses Kirin products, to those who continue to take on new challenges with us, and to our Kirin colleagues around the world.
We hope that discovering What's Next for Kirin through the stories shared on KIRINK will offer inspiration for your lives ahead.
Stay tuned for What's Next for Kirin.
The Name “KIRINK”
The “K” added as the sixth character stands for “What's Next for KIRIN.”
It is a sign pointing toward the future of the Kirin Group, and represents possibilities that have yet to take shape. We want to share the spirit of continuously taking on new challenges as we search for “What's Next for KIRIN,” as well as the moments when new ideas and products come to life. We have poured these sentiments into the name “KIRINK.”
The six themes we explore
Health & Beauty
Health & Beauty
From products that support your everyday well-being to skincare that brings out your natural beauty, we help you discover ways to live well and stay true to yourself.
Drinks
Drinks
How is great taste brought to life? We explore the drinks that enrich people’s daily lives, as well as the challenges our employees take on and the culture behind them.
R&D
R&D
From fermentation and biotechnology to research and development that support people’s lives and society, we take a closer look at how new discoveries, technologies, and ideas come to life.
Society & Sustainability
Society & Sustainability
Envisioning a sustainable future while addressing social issues, we introduce value creation through business and initiatives aimed at building a better society.
People ＆ Culture
People ＆ Culture
How has Kirin’s unique identity been cultivated? By exploring the stories of our people and our organizational culture, we look at the individuals and organizations shaping the future.
Business
Business
In a changing world, what choices will Kirin make, and where are we headed? Guided by the words and strategies of our leaders, we explore What's next for KIRIN.
Official Instagram
On our official Instagram, we share behind-the-scenes looks at our reporting and production, along with videos you won’t find in the articles. If you want to enjoy KIRINK more, or get to know KIRIN better, follow along.
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