KIRIN glossary

Creating Shared Value (CSV) is a concept proposed by Michael Porter and others that refers to creating value shared by business and society. At the Kirin Group, CSV is positioned at the core of value creation and serves as the foundation of management for generating both social and economic values.

The CSV Purpose defines the four priority issues: Health and Well-Being, Community Engagement, the Environment and Responsibility of Kirin Group which runs Alcoholic Beverage Businesses. It sets forth the role the Group is expected to play in society today and its reason for being. In addition to these priority issues, it positions long-standing initiatives essential to being a global leader in CSV, such as respect for human rights, as fundamentals of a corporation.

FANCL CORPORATION was founded with a commitment to eliminate the negatives in society. It has created new value in beauty and health by popularizing additive-free cosmetics and becoming the first company in Japan to use the term 'supplement' when marketing health foods. As a member of the Kirin Group since 2019, FANCL continues to create further health value.

Innovate2035! is the Kirin Group's Long-Term Vision for 2035 announced in February 2026. Through the power of people and technology, the Group aims to become a global leader in CSV and vitalize the world by generating innovations that drive behavioral changes in consumers and establish new lifestyle habits.

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  【Videos】Interview with Kirin Holdings President Takeshi Minakata : Where the Long-Term Vision Innovate2035! Stands Today

Since the establishment of Kirin Brewery Company, Limited in 1907, the Kirin Group has expanded from alcoholic beverages into non-alcoholic beverages, pharmaceuticals, and health science, and as of October 2026, the Group comprises approximately 190 companies. Guided by a pioneering spirit powered by people and technology, the Group is creating the future of mental and physical well-being.

KIRIN WAY sets out the values (3Values) cherished by the Kirin Group and the behavioral Principles (6Principles) to be practiced by each employee. Toward realizing the Long-Term Vision Innovate2035!, the Group aims to embody KIRIN WAY across all its businesses as the foundation for day-to-day decisions and actions.

Lion Pty Ltd is a major Kirin Group company based in Australia that is responsible for the Group's alcoholic beverages business outside Japan. Kirin first invested in LION in 1998. Today, LION offers beer and low-alcohol beverages primarily in Australia and New Zealand and pursues new value creation in alcoholic beverages through brands rooted in local communities.

Lumen is a wellness device that uses breath data to visualize the body's metabolic state through a proprietary indicator.

The KIRIN is a legendary creature said to appear as a sign of auspicious events. It first appeared on the label of KIRIN BEER launched in 1888, and the following year, the design that became the basis of today's label was created. Since then, it has been passed down as an icon symbolizing the tradition and originality of the KIRIN brand.