KIRINK, a Media Platform Showcasing What's Next for KIRIN, Is Launching

Hello, we’re KIRINK

The Kirin Group’s new media platform, “KIRINK,” is finally launching.

Since 2019, Kirin has been sharing stories on platforms such as note.
Within the company, there are many people working behind the scenes to refine our products through trial and error, as well as little-known technologies and ongoing efforts that continue quietly. It would be a shame not to share these stories. We wanted people to learn more about the people who work at Kirin. Driven by this simple desire, we’ve been sharing stories about the people, work, technologies, and challenges related to our products, one by one.

As we continued our work, we gradually began to hear from people.

“I started reading because I liked the products, but before I knew it, I’d come to like the people who work at Kirin.”
“A product I used to pick up without a second thought has become something a little special to me.”
And we heard from our colleagues, too.
“My colleagues’ words gave me a boost and made me want to do my best.”
“When my family read an article about my work, they were so happy they cried.”

The words we wrote for an external audience were giving someone inside the company a boost—and even reaching their families. For us, the creators of this media, that was an unexpected source of joy. As we heard from people both inside and outside the company, we began to see the untapped potential of this media.

At the same time, the longer we continued, the more we began to wonder, “Is this really enough?”

As the world changes at an accelerating pace, Kirin, too, continues to evolve. With our business expanding beyond national borders, we’ve come to realize that we must communicate these changes more thoughtfully to our internal and external audiences around the world. Against this backdrop, the Kirin Group has just taken its next step, unveiling its new long-term management vision, “Innovate2035!” Each employee, with a mix of hope and a little anxiety, is navigating these changes day by day, taking on new challenges and working to build the Kirin of tomorrow.
That is precisely why we felt the need for a media platform that transcends language and regional boundaries. We launched KIRINK to share signs of change across the company and beyond national borders, helping people inside and outside the company to look forward to What’s next for KIRIN.
For us, launching this new media platform also means reexamining, in our own words, where Kirin is headed. From here, we will share not only the questions that remain unanswered, but also our ongoing efforts to explore them.
KIRINK is a space open to everyone interested in Kirin, as well as to our Kirin Group colleagues working around the world. Stay tuned for What's next for KIRIN.