FANCL SKIN MATE : A skincare-focused AI that brings together FANCL’s decades of skin research and skincare consultation expertise

A starting point for finding your own unique skincare routine.

Introducing FANCL SKIN MATE, an AI dedicated to skincare.
The service was launched on October 27, 2026.

SKIN MATE（＊1） is characterized by its ability to let users easily consult about their skin anytime via a smartphone.

The SKIN MATE experience begins with a conversation with an AI in the FANCL app. This conversation draws on FANCL’s 45 years of skin research, as well as the expertise gained from counseling over 1 million customers at the company’s directly-operated stores and responding to beauty and health inquiries through the direct-to-consumer e-commerce platform（＊2）. This service aims to deliver FANCL’s unique counseling in digital form.

You can consult about any skin concerns you have, as well as objectively learn about your skin’s characteristics through the facial image analysis. From there, you’ll receive personalized advice based on three perspectives: “Skincare,” “Inner Care,” and “Lifestyle.”

Furthermore, if you have previously used FANCL SKIN PATCH（＊3）, you can link your previously analyzed skin data with SKIN MATE to receive more personalized advice based on your skin characteristics.

Every time SKIN MATE is used, the details of your consultation and skin condition are saved and accumulated, so the more you use this service, the more SKIN MATE will become a partner who understands your skin.

＊1: This service is intended to provide guidance on choosing skincare products and is not intended to provide medical diagnosis or treatment. As the responses are AI-generated, they may occasionally contain inaccurate information.

＊2: Based on FANCL shop consultation records from September 2015 to August 2026.

＊3: Unlike standard skin measurements, SKIN PATCH is a proprietary FANCL service that analyzes skin information obtained from the stratum corneum on the skin’s surface. Skin data obtained through SKIN PATCH is automatically synced with SKIN MATE upon free registration via the FANCL Members app.

Aiming for an Experience Similar to FANCL’s In-Store Counseling

When developing SKIN MATE, our priority was to bring the distinctive FANCL counseling style cultivated through face-to-face interactions with customers in our stores into the digital realm.

FANCL possesses not only research findings accumulated over many years but also counseling expertise honed through customer interactions.

We aimed to create an experience where customers can speak freely, similar to in-person counseling, and enable them to feel that “they were understood” and “received personalized tips.”
When using SKIN MATE, feel free to start with casual inquiries such as “My skin has been feeling dry lately,” or “I want to reevaluate my skincare routine.”

An opportunity to get to know your skin better

As we continued developing the service, customer feedback highlighted a common challenge: with so much information available, it can be difficult to know what’s right for you. Everyone’s skin and lifestyle are different. That’s why we believe it’s important to understand your own skin and find the care that best suits your individual needs.

We also heard comments such as, “When my skin isn’t looking good, I don’t feel as happy.” Your skin affects not only your appearance, but it can also influence your mood that day.
We hope interacting with SKIN MATE will help you turn your uncertainty into a positive step forward toward realizing, “This is the condition my skin is in right now” or “Maybe I’ll try this first.”

The more you use it, the deeper your understanding of your skin will become, and the more new insights you’ll gain. We hope you will continue to perfect your skincare routine one step at a time and at your own pace. These small, cumulative steps will lead not only to healthier skin but also to a slightly more positive outlook on daily life.